Lessons from Jen Hartmann, PR Director of John Deere

You can either be a brand or a generic, not both. Brandless chose the worst of both worlds.

Getting the attention of the press is harder than ever. Kevin Barry, a reporter at WEWS, shares some of the tips to break through the noise.

If you have an audience, no matter how small it is, it's powerful.

Dave Portnoy created a revolution in media by inspiring a new content model driven by personalities.

Diversity isn’t just the right thing to do, but it’s also good for the bottom line.

Brand activism used to be optional for companies, now it’s a requirement if they want to attract the next generation of consumers.

It doesn’t matter how big your following is if you don’t have a consistent strategy.

Building a brand is no easy task, but in the case of Rehgan Avon, she launched a conference that catapulted herself to the top.