Last night, I rode a Peloton bike and then ate Domino's. There's some irony in that. I worked out and then ate a very unhealthy meal. It sounds bad, but it's a step in the right direction for me.

In August 1988, a Finnish scientist named Jarkko Oikarinen created a software tool. The goal of the tool was for people to write real-time messages to each other over the internet. The tool's name was Internet Relay Chat (IRC).

Authenticity rules the day. It's been a recurring theme in my articles. The companies that win tell the truth and remain consistent in their culture. Consider taking a page from the Morning Brew playbook.

I propose we start using the word polished user-generated content. What does this mean? Any content produced and filmed by the user, but is compensated by a brand either monetarily or through labor. 

This isn’t anything new. Our current president ran a whole campaign predicated on saying controversial things to get air time. And why not? It works. Trump earned $2B worth of free media in the 2016 Republican primary.

So, there is a company on the internet called OnlyFans. You can pretend you haven’t heard of it, but I know you have. We’ll pretend you haven’t and I’ll explain what it is. OnlyFans is a content subscription service business. Sounds simple enough.

Imagine The Joe Rogan Experience is a country. It would rank eighth on the most populous countries list — ahead of Bangladesh (population 160M) and behind Brazil (population 211M).

John Deere has millions of customers in hundreds of countries. Each customer has a unique story that John Deere can tell through PR or social.

Cancel culture isn’t something that brands should take lightly. Brands and people are being canceled because they are coming from a place of inauthenticity.