Ari’s Blog

I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.

Ari Lewis 7/14/20 Ari Lewis 7/14/20

NBA Player to YouTube Star

The internet provides the opportunity for every player to tell their story.

Ari Lewis 7/7/20 Ari Lewis 7/7/20

How Will Clubhouse Make Money

Clubhouse is a trendy new app in Silicon Valley. It has a chance to be the next big social network if it figures out monetization and scaling.

Ari Lewis 6/30/20 Ari Lewis 6/30/20

Quibi Can Turn It Around By Doing This

Quibi is relying on the entertainment model of yesteryear instead of relying on the entertainment model of the future.

Ari Lewis 6/25/20 Ari Lewis 6/25/20

Want $25,000? Put Your Finger on Your Phone. And Wait.

Hundreds of thousands of people will have their fingers on their phones. Not moving. For hours. Why? Because YouTube influencer MrBeast asked them to.

Ari Lewis 6/18/20 Ari Lewis 6/18/20

Why Bundling is the Future of Paid Newsletters?

How many paid newsletters are you actually going to pay for? Instead, why not buy a bundle.

Ari Lewis 6/9/20 Ari Lewis 6/9/20

What’s Your Text Message Strategy?

Text messaging is being used more than ever by brands. Why does it matter?

Ari Lewis 5/28/20 Ari Lewis 5/28/20

Why Substack is Doomed

Substack is revolutionizing media, but it might go down as quickly as it went up.

Ari Lewis 5/25/20 Ari Lewis 5/25/20

Notes on Epic Games

Epic Games is on track to be one of the biggest tech companies in the next decade.

Ari Lewis 5/21/20 Ari Lewis 5/21/20

Call Her Daddy, Joe Rogan and The Evolution of The Gatekeeper

For years, journalists served as the gatekeepers of news, but with the advent of the internet, there is a new gatekeeper: the audience.