Ana Andjelic Shares Why Brands Like Goop are Revolutionizing Brand Strategy [Ep. 28]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Ana Andjelic. Ana Andjelic is an experienced strategy executive who specializes in modern fashion, luxury, and lifestyle brands. Named to Forbes CMO Next, Ana earned her doctorate in sociology and worked at the world’s top brands and advertising agencies. She is a widely read columnist, public speaker, and advisor. She lives in New York City.
We discuss Ana's new book, the future of brand strategy, why status doesn't equal wealth, and how brands are adjusting to the aspiration economy.
Links Mentioned:
Follow Ana on Twitter: https://twitter.com/andjelicaaa
Subscribe to Ana's Newsletter: https://andjelicaaa.substack.com/
Pre-Order Ana's Book: https://www.amazon.com/Business-Aspiration-Cultural-Environmental-Capital/dp/0367554402/