Jasmine Bina Explains Why Consumers Want Meaning From Their Products [Ep. 40]

Written By Ari Lewis

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm. We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Jasmine Bina. Jasmine is a brand strategist and CEO of Concept Bureau, a brand strategy firm. We discuss why rituals are more important than habits, what is a product ritual, and how to create rituals in products.

Listen on: Apple Podcast | Spotify | YouTube

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Ari Lewis
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