Neal Schaffer Shares the Secrets To Running a Great Influencer Marketing Campaign [Ep. 30]

Written By Ari Lewis

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Neal Schaffer. Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Neal Schaffer. Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives.

We discuss Neal's new book on influencer marketing, how to run a good influencer marketing campaign, why UGC is important for brands, and how to write influencer branding guidelines.

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Ari Lewis
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