My Personal Brand Audit: April 2020
For years I’ve followed Buffer, the social media scheduling tool. One of my favorite values from them is “Default to Transparency”. Each month they share their revenue, team salaries, and many other facets of the company all to the public.
In that light, each month I’m going to share the KPIs I’m using to track my personal brand, what I did well, and what I can improve on. Each month I’ll track the growth of my metrics and explain the traction behind them.
What metrics am I tracking?
1,607 Twitter followers
136 email subscribers
46.63% average open rate (6 emails in April)
1 YouTube subscriber
613 Unique Visitors on arilewis.com for April
1,193 page views on arilewis.com for April
1:56 avg. session duration on arilewis.com for April
97 people registered for my webinars (5 webinars in April)
7 articles posted in April
What did I do well?
I hit all my content creation goals for the month (2 posts a week and one webinar). I’m tweeting more than I ever have and starting to grow my following again. My content is resonating with people based on the continuous success of the email list and the open rate.
What I can improve on?
I post my articles to LinkedIn, Twitter, Hacker News, and some subreddits, but I’d like to find more growth channels for my content. If anyone reading this has some suggestions, I’d love to hear them. My Twitter content is very hit or miss. Sometimes I write good content and other times it’s okay. Lastly, I’d like to learn Canva. Most of my content doesn’t have images attached to it and I know that URLs with images, perform better than those without.
Read my previous monthly brand audits HERE.
Thank you to Jillian Smith for reviewing a draft of this.