Ari’s Blog
I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.
Eight Lessons I Learned From Hiring a Writing Coach
The best athletes in the world have personal trainers: LeBron James, Serena Williams, Megan Rapinoe. I knew that to be the best, I needed to hire a writing coach to take me to the next level.
52 Lessons on the Psychology of Human Nature
In order to understand the world, you need to understand why people think and act the way they do.
42 Lessons on Writing Better
I wrote a Twitter thread inspired by David Perell and Nick Maggiulli on how to write better
Lessons from a NY Times Reporter and Other Media Experts on How To Be Published
Great content is important, but distribution matters even more.
What I Learned From a Nobel Laureate on Impostor Syndrome
Everyone suffers from imposter syndrome at some point in their life, the most important thing is figuring out how to overcome it.
In uncertain times, don't forget to breathe
Sometimes we need to realize that we have a lot going on, stop, and breathe.