Ari’s Blog
I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.
36 Lessons on Creating Better Social Ads
90% of marketing success is having a great brand behind you.
What is Going on Between Barstool Sports and Call Her Daddy?
The future of media is the content creator, not the platform.
34 Tips on Crushing Twitter
“Twitter is the most amazing networking and learning network ever built. If you aren’t on Twitter, you are missing out.” - Bill Gurley
So... Travis Scott Held a Concert on Fortnite
Video games are becoming mainstream social networks and Travis Scott’s concert on Fortnite was an instrumental step in that process.
Turning a Side Project Into 45,000 Instagram Followers
Doesn’t matter where you start, just need to find an audience that likes your content.