Ari’s Blog

I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.

Ari Lewis 6/23/20 Ari Lewis 6/23/20

How to Earn Press in the Attention Economy?

Getting the attention of the press is harder than ever. Kevin Barry, a reporter at WEWS, shares some of the tips to break through the noise.

Ari Lewis 6/18/20 Ari Lewis 6/18/20

How many paid newsletters are you actually going to pay for? Instead, why not buy a bundle.

Ari Lewis 6/16/20 Ari Lewis 6/16/20

If you have an audience, no matter how small it is, it's powerful.

Ari Lewis 6/11/20 Ari Lewis 6/11/20

Dave Portnoy created a revolution in media by inspiring a new content model driven by personalities.

Ari Lewis 6/9/20 Ari Lewis 6/9/20

Text messaging is being used more than ever by brands. Why does it matter?

Ari Lewis 6/6/20 Ari Lewis 6/6/20

In order to understand the world, you need to understand why people think and act the way they do.

Ari Lewis 6/5/20 Ari Lewis 6/5/20

Diversity isn’t just the right thing to do, but it’s also good for the bottom line.

Ari Lewis 6/4/20 Ari Lewis 6/4/20

Brand activism used to be optional for companies, now it’s a requirement if they want to attract the next generation of consumers.

Ari Lewis 6/1/20 Ari Lewis 6/1/20

My personal brand audit for May 2020