Ari’s Blog

I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.

Ari Lewis 7/28/20 Ari Lewis 7/28/20

How Morning Brew Gained Over 65,000 Followers on Twitter

In over four months, Toby Howell more than doubled Morning Brew’s Twitter followers.

Ari Lewis 7/21/20 Ari Lewis 7/21/20

How Instagram Will Become America’s Next Mall

It’s the platforms that don’t only offer online shopping, but social online shopping that’ll find success in the long run.

Ari Lewis 7/19/20 Ari Lewis 7/19/20

44 Lessons on PR & Social from Jen Hartmann

Lessons from Jen Hartmann, PR Director of John Deere

Ari Lewis 7/16/20 Ari Lewis 7/16/20

#SaveTikTok

Facebook is for Boomers, Instagram is for Millennials, and TikTok is for Gen-Z.

Ari Lewis 7/14/20 Ari Lewis 7/14/20

NBA Player to YouTube Star

The internet provides the opportunity for every player to tell their story.

Ari Lewis 7/7/20 Ari Lewis 7/7/20

How Will Clubhouse Make Money

Clubhouse is a trendy new app in Silicon Valley. It has a chance to be the next big social network if it figures out monetization and scaling.

Ari Lewis 7/2/20 Ari Lewis 7/2/20

Brandless: Why Bother?

You can either be a brand or a generic, not both. Brandless chose the worst of both worlds.

Ari Lewis 6/30/20 Ari Lewis 6/30/20

Quibi Can Turn It Around By Doing This

Quibi is relying on the entertainment model of yesteryear instead of relying on the entertainment model of the future.

Ari Lewis 6/25/20 Ari Lewis 6/25/20

Want $25,000? Put Your Finger on Your Phone. And Wait.

Hundreds of thousands of people will have their fingers on their phones. Not moving. For hours. Why? Because YouTube influencer MrBeast asked them to.