What's interesting is cultural trends on TikTok usually start with unknown creators. TikTok's algorithm doesn't favor those with large follower counts. The company explains in a blog post:

Carol believes that many marketing professionals are overly focused on launching. For example, a company would choose a launch date and then begin speaking to users. This is the wrong approach. The product and communication efforts need to go hand and hand. Companies should look at product development as an iterative process.

In 1975, Harold Etling went to eat a steak. Harold, a lifelong rancher, left the meal disappointed. His steak didn't meet his expectations. Harold decided to do something about it. He approached the American Angus Association. In January 1978 in West Salem, Ohio, the brand Certified Angus Beef (CAB) launched.

Most of the brand strategy relies on social. Many customers go to social when they are complaining about their experiences. If you have empathy on social, show that you have emotion and aren't responding like a robot that will yield positive results. Ultimately, your company is in the people business.

The truth is one of the few weapons you have in a crisis. The moment you lie, you lose all credibility. Who would trust a company that lies during a crisis? I wouldn't. It's important to rip off the bandaid and share as much pertinent information about the crisis as quickly as possible.

What was your favorite magazine growing up? For me, it was Game Informer, a video game magazine. I was a video game nerd who spent my childhood playing Steam and Playstation. My mom would get the mail while I'd wait in anticipation that that month's Game Informer had arrived. It was a monthly ritual. One I eagerly looked forward to.

Last night, I rode a Peloton bike and then ate Domino's. There's some irony in that. I worked out and then ate a very unhealthy meal. It sounds bad, but it's a step in the right direction for me.

In August 1988, a Finnish scientist named Jarkko Oikarinen created a software tool. The goal of the tool was for people to write real-time messages to each other over the internet. The tool's name was Internet Relay Chat (IRC).

Authenticity rules the day. It's been a recurring theme in my articles. The companies that win tell the truth and remain consistent in their culture. Consider taking a page from the Morning Brew playbook.