Why do you use Twitter?

The best athletes in the world have personal trainers: LeBron James, Serena Williams, Megan Rapinoe. I knew that to be the best, I needed to hire a writing coach to take me to the next level.

I propose we start using the word polished user-generated content. What does this mean? Any content produced and filmed by the user, but is compensated by a brand either monetarily or through labor. 

This isn’t anything new. Our current president ran a whole campaign predicated on saying controversial things to get air time. And why not? It works. Trump earned $2B worth of free media in the 2016 Republican primary.

So, there is a company on the internet called OnlyFans. You can pretend you haven’t heard of it, but I know you have. We’ll pretend you haven’t and I’ll explain what it is. OnlyFans is a content subscription service business. Sounds simple enough.

TikTok is like a parasite for most content creators. Its algorithm makes TikTok money at the expense of creators.

Imagine The Joe Rogan Experience is a country. It would rank eighth on the most populous countries list — ahead of Bangladesh (population 160M) and behind Brazil (population 211M).

John Deere has millions of customers in hundreds of countries. Each customer has a unique story that John Deere can tell through PR or social.

Cancel culture isn’t something that brands should take lightly. Brands and people are being canceled because they are coming from a place of inauthenticity.