Carol Kruse, former CMO of ESPN, Explains How Sports Marketing Has Evolved [Ep. 37]
This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Carol Kruse. Carol is the former CMO of ESPN, former VP of Global Digital Marketing at Coca-Cola, and former CMO of Cambria Health Solution. Currently, she sits on the board of Valvoline and is the president of the Portland chapter of the CMO Club.
We discuss integrating human-centered design into marketing, what ESPN could do better to market to consumers, how eSports is disrupting traditional sports, and how companies can use social to control their messaging.
Links Mentioned:
Add Carol on LinkedIn: https://www.linkedin.com/in/carol-kruse-a29b2798/