Ari’s Blog
I write an essay twice a week. My writing is primarily focused on helping brands earn attention without paying for it.
34 Tips on Crushing Twitter
“Twitter is the most amazing networking and learning network ever built. If you aren’t on Twitter, you are missing out.” - Bill Gurley
42 Lessons on Writing Better
I wrote a Twitter thread inspired by David Perell and Nick Maggiulli on how to write better
Marketing is Everything We Do
Every day people are making judgments about us. We can either drive the conversation or sit in the back seat as we watch our brand get driven off a cliff.
36 Lessons on Making Better Graphics
I wrote a Twitter thread inspired by Matthew Kobach and Jack Butcher on how to make better graphics.
So... Travis Scott Held a Concert on Fortnite
Video games are becoming mainstream social networks and Travis Scott’s concert on Fortnite was an instrumental step in that process.
Creating Value for Others With Writing
In the words of Albus Dumbeldore, "Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”
What Is The Cost of Your Attention?
Every day, brands are fighting for people’s attention. How much are they willing to pay?